This Privacy Policy describes how United Innovation Solutions LLC ("Bak.com," "we," "us," or "our") collects, uses, and shares your personal information when you use our influencer marketing platform, Bak.com (the "Platform"). It also describes your choices regarding your information.
By accessing or using the Platform, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. Please read this Privacy Policy carefully.
1. Information We Collect
We collect various types of information from and about users of our Platform, including information that may identify you ("personal information").
1.1. Information You Provide to Us
- Account Registration Information: When you create an account as a Brand or Creator, we collect personal information such as your name, email address, phone number (for OTP verification via Twilio), and password.
- Profile Information: If you are a Creator, you may provide additional information for your profile, such as your skills, portfolio, social media links, and engagement metrics.
- Payment Information: When Brands fund their wallets via Stripe, we do not directly store your full payment card details. Instead, payment processing is handled securely by Stripe, and we receive and store transaction details (e.g., last four digits of card, expiration date, transaction ID) for record-keeping.
- Communication Information: When you communicate with us or other users through the Platform (e.g., messaging, feedback tools), we collect the content of those communications.
- Campaign and Content Information:
- Brands: Information related to campaign briefs you create, content requirements, and approval/rejection decisions.
- Creators: Information related to campaign applications, content you upload, and feedback received.
1.2. Information We Collect Automatically
- Usage Data: We automatically collect information about your interactions with the Platform, such as the pages you visit, features you use, time spent on pages, and your navigation paths.
- Device Information: We collect information about the device you use to access the Platform, including IP address, browser type, operating system, and device identifiers.
- Log Data: User activities and data changes on the Platform are logged in our admin panel for traceability, security, and auditing purposes. This includes actions taken, timestamps, and associated user IDs.
1.3. Information from Third-Party Services
We integrate with various third-party services that may provide us with information. The information we receive from these services is governed by their respective privacy policies.
- Stripe: For payment processing. While we do not store full payment details, Stripe may provide us with transaction information.
- Twilio: For OTP and phone verification services. We receive confirmation of successful verification.
- Mailchimp / Mailgun: For sending transactional and marketing emails. These services may provide us with delivery and engagement data (e.g., email opens, clicks).
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Maintain the Platform: To operate, maintain, and improve the functionality of Bak.com, including facilitating connections between Brands and Creators, managing campaigns, and processing payments.
- Account Management: To create and manage your account, verify your identity, and provide access to Platform features.
- Communication: To send you transactional emails (e.g., account updates, campaign notifications, payment alerts via Mailchimp/Mailgun), respond to your inquiries, and provide customer support.
- Payment Processing: To facilitate secure payment transactions between Brands and Creators via Stripe and manage our commission and service fees.
- Content Management: To enable Creators to upload content, Brands to review and approve content, and to manage content licensing.
- Analytics and Improvement: To analyze Platform usage, track performance, understand user behavior, and identify areas for improvement. This may involve planned integrations with analytics tools like RevenueCat and Adjust.
- Security and Fraud Prevention: To protect the Platform and our users from fraud, unauthorized access, and other security threats, including through OTP verification and user activity logging.
- Compliance and Legal Obligations: To comply with applicable laws, regulations, and legal processes, and to enforce our Terms of Service.
- Marketing (with consent where required): To send you promotional communications about Bak.com's services, features, and offers that may be of interest to you.
3. How We Share Your Information
We may share your information with third parties in the following circumstances:
- With Other Platform Users:
- Brands and Creators: When you engage in a campaign, relevant information (e.g., Creator profile details, campaign brief details, content submitted, communication history) will be shared between the Brand and Creator involved to facilitate collaboration.
- Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf and require access to such information to do so. These include:
- Payment processors (Stripe)
- Communication services (Twilio, Mailchimp/Mailgun)
- Hosting providers (DigitalOcean)
- Analytics and crash tracking tools (e.g., RevenueCat, Adjust, Firebase)
- Other operational and technical service providers.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
- Protection of Rights: We may disclose your information to enforce our Terms of Service, protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.
- With Your Consent: We may share your information with your explicit consent or at your direction.
4. Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:
- OTP Verification: For account access.
- Database Encryption: MySQL database with encryption.
- Access Controls: Role-based access control for our backend and admin panel.
- Activity Logging: Logging of user actions and account changes for traceability.
However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
5. Your Data Protection Rights and Choices
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Access: You may request access to the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete personal information.
- Deletion: You may request the deletion of your personal information, subject to certain legal exceptions.
- Objection/Restriction: You may object to or request restriction of our processing of your personal information in certain circumstances.
- Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
- Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
To exercise these rights, please contact us using the contact information provided in Section 7. We will respond to your request in accordance with applicable laws.
6. Children's Privacy
Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to remove that information from our servers.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.
7. Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us at:
United Innovation Solutions LLC [2255 GLADES RD, SUITE 324A, Boca Raton, Florida 33431, US]
Email: support@bak.com
